PATEK PHILIPPE Patek Philippe Gondolo 5024J Ref.5024J

This uniquely designed Patek Philippe watch initially appears to have a square case with an added rectangle, creating a peculiar shape that is memorable.

In the early 20th century, a Brazilian watch dealer named Gondolo & Labouriau sold nearly 22,000 wristwatches for Patek Philippe using a unique approach. To sell the watches, Gondolo came up with a brilliant marketing scheme: they established a club called "Patek Philippe," where each member had to pay 10 Swiss francs per week for 79 weeks. In return, Gondolo would draw one lucky winner each week from the 180 members, who would receive a Patek Philippe pocket watch as a reward. The last member who paid for 79 weeks, totaling 790 Swiss francs, was guaranteed to receive a pocket watch. This marketing method was a combination of installment payments and gambling, and it became popular at the time. Eventually, the collaboration ended due to various reasons, but Patek Philippe retained the name Gondolo and categorized all their unconventional watches under the Gondolo series.

The watch we are sharing today has a case that initially appears to be a square with an added rectangle. When viewed from the side, it has curved edges, and its peculiar design is unforgettable. It fits comfortably on the wrist. The grainy white dial features artistic Arabic numerals, with a small seconds sub-dial at the 6 o'clock position. The movement is equipped with the highly classic Caliber 215 hand-wound movement.

This timepiece is an extremely rare complete set, including the original watch box and the warranty card.